Dear Sir /Madam,
      As you are already aware, the business growth of India Post Payments Bank
(IPPB) in the month of April ,2019 is not satisfactory. PBI Division along with IPPB had
discussed this issue in detail and identified the following reasons for the unsatisfactory
business growth in 2019 - 20


1. Counter PAs are not deployed on IPPB dedicated counters.
2. Services of IPPB are not offered on common counters as end users refused to
open IPPB accounts and/ or provide IPPB services to customers.
3.Provision of IPPB services through Saving bank counters, which are busier than
MPCM counters and having shorter business hours.
4.lnteraction Committee meetings are not held regularly.
5.Division Heads, Sub- Division ASPs /lPs and in - charge of Post Offices are not
reviewing the IPPB's business performance on a daily basis.
6.End users are not aware of all IPPB applications and services like making digital
(cashless) payments of POSB products (RD/PPF/SSA/LARD) / DoP mail services
through IPPB, thus not able to explain the benefits of having IPPB account to
existing and new DoP customers
7.Non promotion of benefits of account linking with IPPB to existing and new POSA
customers
8.Reluctance of HO/SO staff in updating the customer's mobile no. in POSA account,
which is pre-requisite for IPPB -POSA linking thus affecting account linking
9.Customers visiting the Post offices are not informed about IPPB services
10. ln-charge of Post office (PM/SPM/BPM) not login to the IPPB reports in system
and not tallying the physical cash with system cash
11. Postal staff are not availing IPPB services like Salary account, POSA linking,
online fund transfer, bill payments and recharges etc., due to which they are able
to appreciate IPPB services
12. End users are not logging into IPPB App, not charging the devices
13.DBT customers (like MGNREGS wages, OId age pension, scholarships, LPG
subsidy etc.) should be encouraged to open IPPB accounts to get the benefits of
IPPB account
14.Bill payments and recharges through IPPB are not promoted among existing and
new customers
15.IPPB camps are not being organized regularly.
16.Door step services and ad-hoc request of customers during the beat by the deliver
staff is not popularized
   The Circle Heads are kindly requested to take action on the above issues raised
in the letter and send a report to this Office for submitting the same to Secretary (Posts).


With regards,
Yours sincerely,

(T.Q.Mohammad)
Deputy Director General